content strategy Archives - Written By Jillian Henning

Tag: content strategy

Content and Algorithms

In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.

Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.

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5 steps to create an online Content Plan

Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.

Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.

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Who To Target With Your Content?

When it comes to getting started with creating your content the first factor to consider is who are you actually targeting and why is that customer a target. Each person has different intents, motivations, problems and each person requires different content to move them through the buyers journey. You need to determine which content to create to get that move happening from the very beginning.

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6 steps to create a content strategy

Having a solid content strategy is the best way to get a competitive advantage. There is so much content created blindly without purpose, and this approach does not get ready for success.

When you are developing a solid content strategy, you want to create different types of content that catches users at the right step of the sales funnel. From the top of the funnel down you will find that certain types of content will create potential customers that you can lead right through the sales funnel.

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Delivering Quality Content

Quality content is a by product of a carefully thought out marketing plan. The average user only spends about 10-15 seconds on your website so you need to make these seconds count by creating content they want to see, will be relevant to them and serve a purpose for their needs.

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The 5 Stages of Repurposing content

Repurposing can be the ultimate online strategy for a business or brand as it means content you have already created can have a longer life span on the web and generate another revenue of income for the business.

It is worth noting that revamping and repurposing content are not the same thing. When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended but updating it so it remains relevant and attractive to that audience. When you repurpose a piece of content, however, you are doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.  Remember to keep that in mind. Continue reading