Content marketing is an all-year-round activity, and Halloween is an opportunity to get more creative with your marketing efforts. Spooktastic campaigns and spellbinding visuals get the most attention, and that’s how you can stand out from the crowd. This Halloween season, why not try these Halloween content marketing ideas to grow your audience and send shivers down their spines!
10 Content Ideas Halloween
1. Share a Halloween greeting
The simplest idea of all is to get your followers on social media in the spirit with a Halloween social media post. Just a simple “Happy Halloween” post can show that you are getting in on the fun of the holiday.
2. Post a spooky Halloween quote
Whether it’s truly spooky or just heavy on the Halloween puns, post a Halloween quote to your social media feeds or stories to celebrate the season.
3. User-Generated Costume Posts
Costume post contests provide many advantages for any business including a strategy whereby uploaders’ friends and followers also see the user-generated content for free. These posts maximize your brand’s social media mileage without costing you anything just from likes and shares.
4. Halloween Listicles
People just love a listicle. They can be so easy to read and provide valuable information for readers looking for inspiration. Take advantage of the popularity of this trend by creating some for your website’s blog. Make sure that you brainstorm for topics that go along with the nature of your business.
5. Show off your Halloween products
Do you offer special products for October? If so, now is the time to shine! If you don’t have any specific products for Halloween, why not try and think of ideas to incorporate the Autumn seasons into your business. This could be an autumnal window display or a pumpkin colouring in competition for kids and offer a small prize. Let your customers know about your Halloween-themed products on your social media platforms, your website, and in-store!
6. Embracing Autumn Flavours
If your business is food-related, embracing autumn flavours is an excellent way to get into the season. When you think of Autumn you automatically think of pumpkin spice lattes, autumn seasonal wreaths, the colours orange, red and brown. As the weather starts to get chilly, many coffee and pastry shops make it a point to incorporate warming spices. They ensure cinnamon, nutmeg or ginger are included on their menu.
This can apply to non-foo- related products. Introducing Autumn flavours to bath gels, soaps, home fragrance range, and other types of personal care and home care products in maple, chai, or caramel scents would work well during Autumn.
7. Office Halloween Content
Show your clients and followers how your team can have fun celebrating Halloween by posting photos of the team in costume. Play some Halloween games in the office and share photos of these events in your business’ blog or social media accounts.
Posts about your team’s activities give a human touch to your business’ image and make the company more relatable to clients and customers.
8. Pumpkin Carving Competition
This is such an easy way to get content for your website and social media platforms. Have a competition amongst staff to carve their best pumpkin and get your audience to vote for the winner. Why not tie it in with your business and carve out your business logo or name on the pumpkin and display it in your window and share photos of the process on your social media – a ‘behind the scenes’ feature is always a hit!
9. Offer a Seasonal Discount
Attract more customers on social media during October by offering a seasonal discount or promotion for the month or just over Halloween weekend. Whether it’s offering a percentage off a seasonal item, a discount off your website purchases, or free delivery on Halloween, customers will be sure to jump on the offer!
10. Haunted Halloween Captions
Get into the Halloween spirit by using play Halloween-themed words for content. Here are a few spooky phrases for your next Halloween post:
Eat, Drink, & Be Scary
Spooktacular
Fang-tastic
Fright Night
Boils & Ghouls
Boo-tiful
Don’t be a scaredy cat
Enter if you dare
Frightfully delicious
Happy howl-o-ween!
Chills and thrills
No tricks, just treats!
Double, double, toil & trouble
Gourds galore
Have you used curated Halloween content or other festive seasonal content on your website and social media before? Share your best tips and tricks with my community over on my Instagram page