The growing popularity of National Awareness Days and Months makes an ideal marketing tool for your business to inspire your content. Originally set up by charities to bring focus to their cause, awareness days can also help you promote your offering too.Continue reading
Nostalgia marketing is a simple concept. It entails using old, familiar concepts related to happy connotations and fond memories, to build trust for new ideas and brands. What better way to convince your audience that you are worthy of their time than to associate your business or brand with something they already love?Continue reading
The world of online business is a fast moving and competitive one. If you don’t stay ahead, it’s easy to fall behind or get lost in the torrent of online businesses that are being created especially after the last year.
To grow your business you will need access to content tools that make the process of creating content easier. You may have to even learn how to work new platforms such as Tik Tok and use new features such as Instagram Reels.
While this isn’t always an easy thing to do, with the right tools, it can be made simple.Continue reading
Celebrated on the first Friday of every June, National Donut Day is a day to celebrate donuts and the women who served donuts to soldiers on the front lines during the First World War. It is a day that is mainly celebrated in the United States but other donut shops around the world like to participate.
Thinking up new small business marketing ideas can seem like a challenge. With so many other things on the agenda to get done, who has time to be creative? Here are some easy ways to celebrate the day in business.Continue reading
Before you even begin posting anything on Instagram you need to understand why you are creating that content in the first place. Everything you post should have a purpose, support your business goals and strengthen the authenticity of your brand. Outlining a simple Instagram content strategy can help you achieve these aims.
I had been exploring my own freelance business in content writing ‘on the side’ of what was my day-to- day job. I love to write, especially blogs and enjoy a mixture of lifestyle and business. This has, in turn, presented a lot of opportunities to ghostwrite and create content for other high-profile bloggers, businesses, and brands over the last decade.Continue reading
In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.
Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.Continue reading
When you spend so long creating content you want engagement, virality, retweets, likes, shares, followers, that goes without saying. What kind of social media content gets those hits? More importantly, what content type gives you the most value?
Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.
Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.