Before you even begin posting anything on Instagram you need to understand why you are creating that content in the first place. Everything you post should have a purpose, support your business goals and strengthen the authenticity of your brand. Outlining a simple Instagram content strategy can help you achieve these aims.
social media strategy
Content and Algorithms
In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.
Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.
Continue reading6 Types Of Social Media Content That Brings Value
When you spend so long creating content you want engagement, virality, retweets, likes, shares, followers, that goes without saying. What kind of social media content gets those hits? More importantly, what content type gives you the most value?
6 Ways To Share Blog Content On Social Media
Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
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5 steps to create an online Content Plan
Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.
Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.
How User Generated Content Can work for your business
What is User Generated content?
User-generated content, (UGC) alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, and audio, that has been posted by people rather than the actual business or brand onto online platforms.
