social media content Archives - Written By Jillian Henning

Tag: social media content

Content and Algorithms

In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.

Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.

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5 steps to create an online Content Plan

Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.

Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.

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