Before you even begin posting anything on Instagram you need to understand why you are creating that content in the first place. Everything you post should have a purpose, support your business goals and strengthen the authenticity of your brand. Outlining a simple Instagram content strategy can help you achieve these aims.
In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.
Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.Continue reading
When you spend so long creating content you want engagement, virality, retweets, likes, shares, followers, that goes without saying. What kind of social media content gets those hits? More importantly, what content type gives you the most value?
Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.
Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.