I had been exploring my own freelance business in content writing ‘on the side’ of what was my day-to- day job. I love to write, especially blogs and enjoy a mixture of lifestyle and business. This has, in turn, presented a lot of opportunities to ghostwrite and create content for other high-profile bloggers, businesses, and brands over the last decade.Continue reading
Having a solid content strategy is the best way to get a competitive advantage. There is so much content created blindly without purpose, and this approach does not get ready for success.
When you are developing a solid content strategy, you want to create different types of content that catches users at the right step of the sales funnel. From the top of the funnel down you will find that certain types of content will create potential customers that you can lead right through the sales funnel.