content writer Archives - Written By Jillian Henning

Tag: content writer

#LifestyleBloggingGoals

I had been exploring my own freelance business in content writing ‘on the side’ of what was my day-to- day job. I love to write, especially blogs and enjoy a mixture of lifestyle and business. This has, in turn, presented a lot of opportunities to ghostwrite and create content for other high-profile bloggers, businesses, and brands over the last decade.

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Content and Algorithms

In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.

Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.

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Delivering Quality Content

Quality content is a by product of a carefully thought out marketing plan. The average user only spends about 10-15 seconds on your website so you need to make these seconds count by creating content they want to see, will be relevant to them and serve a purpose for their needs.

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5 Reasons Why Businesses Do Not Blog

The majority of businesses understand the importance of having a blog in this day and age. Although it does improve search visibility and shows thought leadership, some choose not to have one.

Each blog posts attracts traffic of some description from a number of sources like through a search engine or via a social media channel. With an obvious call to action this can generate a large volume of leads and sales.

Not having a blog is directly related to missed business opportunities.

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