The world of online business is a fast moving and competitive one. If you don’t stay ahead, it’s easy to fall behind or get lost in the torrent of online businesses that are being created especially after the last year.
To grow your business you will need access to content tools that make the process of creating content easier. You may have to even learn how to work new platforms such as Tik Tok and use new features such as Instagram Reels.
While this isn’t always an easy thing to do, with the right tools, it can be made simple.
Before you even begin posting anything on Instagram you need to understand why you are creating that content in the first place. Everything you post should have a purpose, support your business goals and strengthen the authenticity of your brand. Outlining a simple Instagram content strategy can help you achieve these aims.
I had been exploring my own freelance business in content writing ‘on the side’ of what was my day-to- day job. I love to write, especially blogs and enjoy a mixture of lifestyle and business. This has, in turn, presented a lot of opportunities to ghostwrite and create content for other high-profile bloggers, businesses, and brands over the last decade.
Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
When it comes to getting started with creating your content the first factor to consider is who are you actually targeting and why is that customer a target. Each person has different intents, motivations, problems and each person requires different content to move them through the buyers journey. You need to determine which content to create to get that move happening from the very beginning.