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Blog Series: ZCM Digital

Blog Series Small Business Owners ZCM Digital

Zoe McCallum is a leading VA & Web Designer for her own business, ZCM Digital, based in Belfast, Northern Ireland.

Zoe has 18 years of experience across a variety of industries including office management, client account management, marketing, website creation and business development. Priding herself on being able to assist small business owners by designing them a new website or updating their existing one. Zoe helps them to reach their goals, while being affordable at the same time.

Zoe holds a Bachelors Degree in Computer Science from Queens University, Belfast. It was here that she developed her interest and experience in Web Design.

Where did your business idea come from?

I was made redundant whilst on my 2nd maternity leave because the company I worked for closed down. As a result, I found myself unemployed. After a 1 hour call with a life coach, I realised I was at my happiest when designing and creating websites for companies I worked for in the past. I decided to upskill in WordPress to offer clients an affordable, professional, and flexible web design service. Once complete the small business owner can manage themselves.

What was you biggest AH-Ha moment in business?

I quickly realised that there was a gap in the market. I spotted an opportunity for business owners to avail themselves of an affordable and reliable web designer even when they didn’t have a big budget. I also have numerous Ah-ha moments when working on new projects for clients.

What is your best selling service?

My most in-demand service is by far bespoke website creation for small businesses.

What makes your business unique?

ZCM Digital stands out because my business offers affordable, professional and flexible solutions to help you grow online.

What piece of advice would you give to small business owners about their website?

Your website is never finished! A website is your online platform for marketing your business, and like any other important aspect of your business, it needs to be maintained and refined on an ongoing basis. This is what ZCM Digital excels at doing for small businesses.

Share one key to success in business

Know that your most valuable asset is your network. Whether that be friends, social media contacts, clients or family. Word of mouth is everything in business.

If only given 15 minutes to consume content, the majority of people would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence, but to make your website to be a real success you need to have several elements pieced together. Check out Zoe’s latest blog post on How To Create A Successful Website.

You can connect with Zoe at ZCM Digital through her social channels below.

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