Northern Ireland businesses are facing a really tough time and are trying to digest the new lockdown restrictions in place for the next month due to the rising number of covid-19 cases. Local business owners have ticked all the boxes and paid considerable amounts of money to open their doors and serve their customers with some businesses not having the ability to even do that. Our small to medium businesses have gone above and beyond to pull together only to be told they are to close for the next 4 weeks at very short notice. I want to try and help with marketing and content ideas for these businesses.
The majority of businesses understand the importance of having a blog in this day and age. Although it does improve search visibility and shows thought leadership, some choose not to have one.
Each blog posts attracts traffic of some description from a number of sources like through a search engine or via a social media channel. With an obvious call to action this can generate a large volume of leads and sales.
Not having a blog is directly related to missed business opportunities.