6 steps to create a content strategy

Having a solid content strategy is the best way to get a competitive advantage. There is so much content created blindly without purpose, and this approach does not get ready for success.

When you are developing a solid content strategy, you want to create different types of content that catches users at the right step of the sales funnel. From the top of the funnel down you will find that certain types of content will create potential customers that you can lead right through the sales funnel.

Continue reading