Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?
You are not alone in wondering how blogging can have a place in your business, why it should be a priority and what goes into writing the perfect blog post that will benefit your business for years to come.
Why your business needs a blog
Here are some interesting statistics:
77% of internet users read blogs regularly.
(Source: D. John Carlson)
68.5% of consumers say that a blog adds credibility to a website.
(Source: Simple Marketing Now)
70% of consumers would rather learn about a business from a blog than an advertisement.
(Source: D. John Carlson)
Companies who blog receive 97% more links to their website.
(Source: Hubspot Blog)
If those stats have not convinced you then keep reading – Here are 5 definite reasons why your business needs a blog today.
Blogging will boost your social media presence
A social post on Facebook, Instagram or LinkedIn for example announcing new blog content and providing a link is a great way to connect with your social media audience. In fact, interesting content is one of the top 5 reasons people follow brands on social media. Not only are your customers seeing these posts, but they can share them on your behalf- Free Marketing for your business.
Blogging improves SEO
Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Your blog offers unlimited opportunities to create keyword-rich pages that are also informative, engaging, and helpful to your customers (which Google loves). Google also rewards your site for long clicks (when someone clicks through a search result and stays on the site for a significant amount of time), as well as content that is original and recently updated.
Blogging can help establishes your industry expertise and thought leadership
Posting blog content that helps demonstrate your knowledge, the benefits of your business and provides meaningful insights can help build a solid reputation. Publishing thought leadership or high-quality content that you are uniquely positioned to tell is one of the great reasons why you need a business blog!
A well-written, thoughtful, and frequently updated blog that addresses important issues that affect your industry and customers not only shows your readers that you’re an expert in your field, but that you want to use your industry expertise to help solve their problems. You can guarantee if a customer of yours has an issue they will visit the blog on your website first to check for the answers before contacting the company.
Blogging humanizes your company and increases consumer trust
Blog about things that are important to your customers. This shows you genuinely care about their problems and want to use your expertise to provide solutions. That makes you trustworthy, and people are more likely to make purchases from a company they trust.
Online, people do business with companies based on their relationship with that organisation and the personality of that business. Use straight talking language with no jargon unless its needed and if it is then explained it in one short sentence. Always, always reply to posts or comments that you receive regardless of what that comment is, the consumer then knows you as a brand and company are there and care for them.
Blog posts increase long term traffic to your site
A high-quality blog that has meaningful information people want to read and that content is built with great SEO, really can drive more traffic to your website and your business! Content lives longer nowadays than social media posts. As a business you may find that in 5 years’ time people are still clicking through blog posts you wrote so each blog post has be relevant to goals, solve a problem, tell a story or promote your brand.
Start Blogging – Now
If your business does not already have a blog, it’s time to make one. And if you are not actively blogging, or your blog has been sitting untouched for months, it’s time to start generating content.
No time? Unsure of what to write? Do not know how to get started? I can help with all of that. From planning content calendars to optimizing your blogs for search engines, I can take the burden of blogging off of your shoulders, so you don’t have to worry about a thing. Contact me today and we can get your business blog back on top.