Repurposing can be the ultimate online strategy for a business or brand as it means content you have already created can have a longer life span on the web and generate another revenue of income for the business.

It is worth noting that revamping and repurposing content are not the same thing. When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended but updating it so it remains relevant and attractive to that audience. When you repurpose a piece of content, however, you are doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.  Remember to keep that in mind. Continue reading →