Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
When it comes to getting started with creating your content the first factor to consider is who are you actually targeting and why is that customer a target. Each person has different intents, motivations, problems and each person requires different content to move them through the buyers journey. You need to determine which content to create to get that move happening from the very beginning.