Nostalgia marketing is a simple concept. It entails using old, familiar concepts related to happy connotations and fond memories, to build trust for new ideas and brands. What better way to convince your audience that you are worthy of their time than to associate your business or brand with something they already love?Continue reading
Northern Ireland businesses are facing a really tough time and are trying to digest the new lockdown restrictions in place for the next month due to the rising number of covid-19 cases. Local business owners have ticked all the boxes and paid considerable amounts of money to open their doors and serve their customers with some businesses not having the ability to even do that. Our small to medium businesses have gone above and beyond to pull together only to be told they are to close for the next 4 weeks at very short notice. I want to try and help with marketing and content ideas for these businesses.
What is User Generated content?
User-generated content, (UGC) alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, and audio, that has been posted by people rather than the actual business or brand onto online platforms.
When People are not seeing your content the solution is not to create more and more of it.
It can be tiresome going through the cycle of brainstorming ideas, picking a topic, writing the content, finding great images, and finally hitting publish. Then comes the promo for the content you have just generated, it can all be so time consuming.
By the time you create a graphic for it, roll it out on to your social media channels, share it on your insta stories, leave the link in the bio, look at your clock and maybe three hours have passed by. The job is done, you close the browser until next week when you must do it all over again!
Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?
You are not alone in wondering how blogging can have a place in your business, why it should be a priority and what goes into writing the perfect blog post that will benefit your business for years to come.