Before you even begin posting anything on Instagram you need to understand why you are creating that content in the first place. Everything you post should have a purpose, support your business goals and strengthen the authenticity of your brand. Outlining a simple Instagram content strategy can help you achieve these aims.
In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.
Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.
Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
Northern Ireland businesses are facing a really tough time and are trying to digest the new lockdown restrictions in place for the next month due to the rising number of covid-19 cases. Local business owners have ticked all the boxes and paid considerable amounts of money to open their doors and serve their customers with some businesses not having the ability to even do that. Our small to medium businesses have gone above and beyond to pull together only to be told they are to close for the next 4 weeks at very short notice. I want to try and help with marketing and content ideas for these businesses.
Quality content is a by product of a carefully thought out marketing plan. The average user only spends about 10-15 seconds on your website so you need to make these seconds count by creating content they want to see, will be relevant to them and serve a purpose for their needs.
The majority of businesses understand the importance of having a blog in this day and age. Although it does improve search visibility and shows thought leadership, some choose not to have one.
Each blog posts attracts traffic of some description from a number of sources like through a search engine or via a social media channel. With an obvious call to action this can generate a large volume of leads and sales.
Not having a blog is directly related to missed business opportunities.
Repurposing can be the ultimate online strategy for a business or brand as it means content you have already created can have a longer life span on the web and generate another revenue of income for the business.
It is worth noting that revamping and repurposing content are not the same thing. When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended but updating it so it remains relevant and attractive to that audience. When you repurpose a piece of content, however, you are doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content. Remember to keep that in mind. Continue reading
What is User Generated content?
User-generated content, (UGC) alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, and audio, that has been posted by people rather than the actual business or brand onto online platforms.
When People are not seeing your content the solution is not to create more and more of it.
It can be tiresome going through the cycle of brainstorming ideas, picking a topic, writing the content, finding great images, and finally hitting publish. Then comes the promo for the content you have just generated, it can all be so time consuming.
By the time you create a graphic for it, roll it out on to your social media channels, share it on your insta stories, leave the link in the bio, look at your clock and maybe three hours have passed by. The job is done, you close the browser until next week when you must do it all over again!
Have you questioned if blogging is even relevant anymore? Or are you just starting a business and wondering if starting a blog is where your focus should be?
You are not alone in wondering how blogging can have a place in your business, why it should be a priority and what goes into writing the perfect blog post that will benefit your business for years to come.