5 steps to create an online Content Plan

Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.

Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.

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Who To Target With Your Content?

When it comes to getting started with creating your content the first factor to consider is who are you actually targeting and why is that customer a target. Each person has different intents, motivations, problems and each person requires different content to move them through the buyers journey. You need to determine which content to create to get that move happening from the very beginning.

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6 steps to create a content strategy

Having a solid content strategy is the best way to get a competitive advantage. There is so much content created blindly without purpose, and this approach does not get ready for success.

When you are developing a solid content strategy, you want to create different types of content that catches users at the right step of the sales funnel. From the top of the funnel down you will find that certain types of content will create potential customers that you can lead right through the sales funnel.

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Marketing and Content support for Food & Beverage sector (lockdown Restrictions)

Northern Ireland businesses are facing a really tough time and are trying to digest the new lockdown restrictions in place for the next month due to the rising number of covid-19 cases. Local business owners have ticked all the boxes and paid considerable amounts of money to open their doors and serve their customers with some businesses not having the ability to even do that. Our small to medium businesses have gone above and beyond to pull together only to be told they are to close for the next 4 weeks at very short notice. I want to try and help with marketing and content ideas for these businesses.

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The 5 Stages of Repurposing content

Repurposing can be the ultimate online strategy for a business or brand as it means content you have already created can have a longer life span on the web and generate another revenue of income for the business.

It is worth noting that revamping and repurposing content are not the same thing. When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended but updating it so it remains relevant and attractive to that audience. When you repurpose a piece of content, however, you are doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content.  Remember to keep that in mind. Continue reading