content Archives - Written By Jillian Henning

Category: content (Page 1 of 2)

3 Tools For Every Content Creator

The world of online business is a fast moving and competitive one. If you don’t stay ahead, it’s easy to fall behind or get lost in the torrent of online businesses that are being created especially after the last year.

To grow your business you will need access to content tools that make the process of creating content easier. You may have to even learn how to work new platforms such as Tik Tok and use new features such as Instagram Reels.

While this isn’t always an easy thing to do, with the right tools, it can be made simple.

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Marketing Ideas for National Donut Day

Celebrated on the first Friday of every June, National Donut Day is a day to celebrate donuts and the women who served donuts to soldiers on the front lines during the First World War. It is a day that is mainly celebrated in the United States but other donut shops around the world like to participate.

Thinking up new small business marketing ideas can seem like a challenge. With so many other things on the agenda to get done, who has time to be creative? Here are some easy ways to celebrate the day in business.

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Content and Algorithms

In the early days of social media sites and blogs, the stream was reverse chronological with the most recent content at the top and older items further down the page. The timescale attached to a piece of content, dictated where it appeared in the stream.

Today major platforms operate differently. Instead of determining order by time of publication alone, they instead use ‘importance’ or ‘relevance’ scores to determine when, and whether, to show content to users.

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5 steps to create an online Content Plan

Content strategy and content planning are not the same thing much to popular belief. Strategy is the process you go through to get to the planning step, which then leads you to execution.

Strategy, then planning, then execution. If you intend to be successful with your content creation and your content marketing, you need to be able to separate one from the other and do them in the right order.

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Who To Target With Your Content?

When it comes to getting started with creating your content the first factor to consider is who are you actually targeting and why is that customer a target. Each person has different intents, motivations, problems and each person requires different content to move them through the buyers journey. You need to determine which content to create to get that move happening from the very beginning.

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