Nostalgia marketing is a simple concept. It entails using old, familiar concepts related to happy connotations and fond memories, to build trust for new ideas and brands. What better way to convince your audience that you are worthy of their time than to associate your business or brand with something they already love?
I had been exploring my own freelance business in content writing ‘on the side’ of what was my day-to- day job. I love to write, especially blogs and enjoy a mixture of lifestyle and business. This has, in turn, presented a lot of opportunities to ghostwrite and create content for other high-profile bloggers, businesses, and brands over the last decade.
Most blog post have a very short life span. Even if you are sending them to your email subscribers, the most traffic that a blog post receives is in the first 24 hours of being published. How can you utilise social media to maximise the long term impact of your posts? Through the use of social distribution.
Quality content is a by product of a carefully thought out marketing plan. The average user only spends about 10-15 seconds on your website so you need to make these seconds count by creating content they want to see, will be relevant to them and serve a purpose for their needs.
The majority of businesses understand the importance of having a blog in this day and age. Although it does improve search visibility and shows thought leadership, some choose not to have one.
Each blog posts attracts traffic of some description from a number of sources like through a search engine or via a social media channel. With an obvious call to action this can generate a large volume of leads and sales.
Not having a blog is directly related to missed business opportunities.
Repurposing can be the ultimate online strategy for a business or brand as it means content you have already created can have a longer life span on the web and generate another revenue of income for the business.
It is worth noting that revamping and repurposing content are not the same thing. When you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended but updating it so it remains relevant and attractive to that audience. When you repurpose a piece of content, however, you are doing one of two things (or both): changing the format of the content, and/or changing the target audience for the content. Remember to keep that in mind. Continue reading