Today, LinkedIn has almost 740 million members with over 55 million registered companies.
LinkedIn has quickly become one of the best platforms out there for showcase content, generate leads, and build recognition for your company and brand.
Long-form, educational content gets the most traction on LinkedIn by far. Content that educates and informs other users is the success of the day (and the views). In addition to seeking educational content, LinkedIn users are looking for unique perspectives and industry-specific insights. Unlike other social platforms were quick and concise reigns supreme, LinkedIn users are looking for longer-form thought leadership.
Like all things, though, learning to write content for LinkedIn is a skill, and you’ve got to develop it to excel at it.
8 Tips for Writing Content on LinkedIn
To win at great content on LinkedIn, follow these simple hacks:
Know your LinkedIn demographic.
The audience that uses LinkedIn is predominately geared toward the world of professionalism and business. Instead of writing your LinkedIn posts and articles like you would for social media platforms, make sure they are written with the audience in mind.
This means making sure your content is on-topic, professional, and bringing the reader value.
Post frequently to get noticed.
On LinkedIn, just like any other social media platform, it’s critical to create posts regularly enough to keep people interested but do not overdo it for fear of annoying people, or driving leads away. LinkedIn uses an algorithm that determines what shows up on network updates, and that posting too frequently can damage your impression numbers.
Add visuals to your posts.
The more visuals you can add to your LinkedIn content, the better. This will make your written content more appealing by grabbing the attention of your audience.
Headlines are essential.
In order to perform well, headlines need to be attention-grabbing, short, and sweet, but they should also give the reader reason enough to click.
The length of articles can have a significant impact.
LinkedIn is built for long-form content in comparison to Facebook or Twitter so it is important to remember that the word count can make a big difference for the reader. With this in mind, keep your LinkedIn articles to in and around 300 – 500 words. Many professionals simply do not have a lot of time to read longer posts.
Use links to improve your content.
Links make a massive difference in the success or failure of your LinkedIn posts. Links can lead to industry news, blog posts, your websites, opinion pieces. This is a great way to showcase rich source content.
Complete your LinkedIn profile.
LinkedIn is one of the first places people will search when looking for you in a professional manner, especially if they require information about your company. With this in mind, be sure that you’ve completed your profile in full. Ensure your profile features a relevant, up-to-date photo, all your correct contact information, and a complete list of recent accomplishments and skills.
Adjust the strategy.
Your LinkedIn strategy will differ from your other social media platforms because while most social media platforms focus on social networking, LinkedIn specialises in professional networking. It’s less about what you did last weekend and more about what you learned in your last client meeting and the success you had at that meeting.